Worten Ensina is an internal project by Worten Portugal that promotes a closer approach to addressing the digital challenges faced by elderly individuals when dealing with technology. Through dedicated assistance in Worten stores, this population will benefit from the support of young college students specializing in Gerontology and Social Work. These students will help with simple questions like, "How do I add a contact to my phone?" or "How can I send this picture via email?"
The project involves the creation of a sub-brand under the Worten umbrella, called Worten Ensina, which features a completely new communication style. This includes the development of visuals for both digital and physical platforms.
